A torii is not a doorway you walk through. It is the place where the air on one side stops being the same as the air on the other.
The shape of the page is the bow you make to the reader before you've spoken a single word. It tells them what kind of room they've entered.
The reading column. Wide enough to carry argument, narrow enough that the eye does not lose its place between lines. Older than print itself.
Decisions about font, color, and rhythm are pre-made. You write content, not chrome.
All tokens in one file. Retune the system once; every artifact follows.
Soul for the warm and public. Cockpit for the dark and instrumented. Never both at once.
Restraint is not the absence of choice. It is the consequence of having made one.— from a notebook kept beside the desk
The masthead is the threshold. The columns are the floor. The colophon is the bow you make on the way out.
Treat each artifact as something a person inhabits, not something they scan. Decide where the eye should rest. Decide where it should travel. Then step back and let them.
| Token | Size | Purpose | Family |
|---|---|---|---|
| --fs-7xl | 168px | Title plate display | Cormorant |
| --fs-3xl | 48px | Section headings, H1 | Cormorant |
| --fs-2xl | 36px | Subheads, pull quotes | Cormorant |
| --fs-xl | 28px | Slide body, lead paragraphs | Inter |
| --fs-base | 15px | Body text default | Inter |
| --fs-2xs | 11px | Eyebrows, instrument labels | JetBrains Mono |
A handful of files that turn a blank page into a starting point. Open the template, replace the words, ship the artifact. Decisions about font and color and spacing are no longer in scope — they were made on a Tuesday months ago, and they are fine.
A consistent voice across every artifact. The memo looks like the deck looks like the dashboard. After the third encounter, they recognize the work before they read it. That recognition is the brand.